Evolve Digital - Case Studies

Real Results. Real Success Stories.
Discover how Evolve Digital has helped small businesses like yours achieve their marketing goals and grow online.

Urban Leather Jackets:

Our Work:

Urban Leather Jackets engaged Evolve Digital to strengthen their competitive advantage in the global fashion market through a highly targeted SEO and content marketing strategy. We began by performing a deep keyword analysis to focus on lucrative non-branded search terms across Australian, American, and UK markets. Our team implemented extensive on-page SEO improvements, developed a blog strategy tailored to transactional and informational queries, and executed link-building campaigns to enhance domain authority. Complementary CRO (Conversion Rate Optimisation) updates were introduced to streamline the customer journey from search to purchase, maximising the site’s ecommerce potential.

Their Results:

Over the course of the campaign, Urban Leather Jackets saw organic traffic grow steadily, achieving a 5% increase to reach over 7,000 monthly organic sessions. Despite the market’s competitiveness, keyword stability was maintained across 3,000+ terms, with improved visibility in highly competitive categories. All organic traffic originated from non-branded search queries, broadening their customer base beyond prior brand recognition. With a 2.5% increase in traffic value, Urban Leather Jackets strengthened their online sales funnel, attracting a consistently higher volume of high-intent visitors and building a platform for long-term international growth.

True Charlie:

Our Work:

True Charlie approached Evolve Digital with the goal of expanding their organic reach and establishing a stronger online presence nationally and internationally. Our team developed a multi-faceted SEO strategy focused on technical enhancements, on-page content optimisation, and building a sustainable backlink profile. We conducted comprehensive keyword research to target both Australian and international audiences, refreshed product descriptions, and launched a series of informative blog posts designed to attract and nurture organic traffic. Additionally, we introduced conversion-focused CRO (Conversion Rate Optimisation) updates to ensure incoming traffic was more effectively captured and converted.

Their Results:

Within 12 months, True Charlie experienced a 43% uplift in organic website traffic and a 17% growth in keyword rankings across critical product and content categories. Non-branded traffic made up 100% of their organic sessions, highlighting the success of targeting new audiences outside of existing brand awareness. The overall organic traffic value rose by 19%, reflecting stronger performance across mid and high-intent search terms. With consistent growth month-on-month, True Charlie is now better positioned in competitive search landscapes and primed for ongoing expansion both within Australia and internationally.

For Keeps Merch:

Our Work:

We partnered with For Keeps Merch to deliver a comprehensive SEO and digital marketing strategy aimed at scaling their online visibility and ecommerce growth. Our team performed a full technical SEO audit, optimised key landing pages, and crafted a targeted content plan to drive high-intent organic traffic. We also implemented a robust backlink outreach campaign to build authority within their niche, while integrating performance-focused enhancements across their site to improve user experience and conversion rates. Paid search advertising was layered strategically during seasonal periods to capture additional market share, while social media marketing efforts increased brand presence and community engagement.

Their Results:

As a result of our digital strategy, For Keeps Merch achieved a 214% increase in organic traffic over a 12-month period. Keyword rankings grew steadily, with 1.6K keywords now driving consistent traffic to the site, and non-branded search traffic surged by over 240%, broadening their reach beyond existing customers. The overall value of their organic traffic rose by 147%, indicating stronger visibility for high-converting search terms. With a significantly expanded audience and optimised ecommerce performance, For Keeps Merch is now positioned for sustained online growth and stronger brand recognition across Australia.

Milly & Henry:

Our Work:

Milly & Henry partnered with Evolve Digital to strengthen their organic search presence and grow brand awareness in a competitive market. We focused on refining their on-page SEO, optimising core service pages and blog content with high-value keywords relevant to their niche. Alongside technical improvements to site structure and speed, we expanded their local SEO footprint through enhanced Google Business Profile management and local citation building. Strategic social media content complemented SEO efforts, nurturing an engaged audience and driving referral traffic. Targeted PPC campaigns were also introduced to capture ready-to-convert customers during peak shopping periods.

Their Results:

Through our tailored strategy, Milly & Henry achieved a 35% increase in organic traffic, supported by a 13% rise in overall keyword rankings. Non-branded traffic grew by an impressive 54%, showing the brand’s improved reach to new audiences actively searching for their products. The estimated value of their organic traffic climbed by over 50%, demonstrating a strong return on investment and increased visibility for profitable search terms. Thanks to the combination of organic and paid efforts, Milly & Henry is now seeing consistent growth in website engagement, customer acquisition, and brand loyalty.